About me

I have established mainplot in the spring of 2010 with a mission in mind: To help small and medium sized businesses navigate today’s communication jungle appropriately, so that their respective communication profiles and strategies become cropped and targeted.

I am of the conviction that communication should be simple, sharp and free from academic rubbish.

I have a Master of Arts in Media Studies and Scandinavian Languages and Literature. I began my career with the communication agency Effector Communications and was subsequently the Head of Press Relations with the Danish Association of the Blind for 3½ years.

Good stories – preferably about sex and slayings (but lesser dramas suffice) – have been a passion of mine since childhood. I know how a story should be put together in order for anyone to buy it – also, I have educated myself as a storyteller at The StoryTeller Academy, led by Carsten Islington.

Over time I have realised that I also have a passion for creating order and structure and seeing the bigger picture – and that I tire of all kinds of nonsense, sloppiness and time wasting.